A customer from Thailand was comparing multiple suppliers and found that although our product quote under FOB terms was competitive, the advantage disappeared once sea freight was included.
Through further communication, we discovered that the customer’s concerns were not just about price, but also about logistics timeliness and risk control.
To address the customer’s concerns, we took the following actions:
Complete dynamic adjustment of trade terms (FOB→CIF) within 48 hours, incorporate sea freight into our cost system, and simultaneously optimize the packing plan to increase the loading rate by 15%.
Combined with the Songkran holiday in Thailand, coordinate the shipping company to enable priority channels to ensure that the goods arrive at the port 6 working days earlier than conventional transportation.
Results achieved:
Visualization of customer procurement costs reduced by 8.3%.
The supply chain cycle was shortened to 18 days (the industry average was 23 days).
Ik ben Cindy, met 10 jaar werkervaring in de kraanindustrie en een schat aan professionele kennis. Ik heb de bevredigende kranen voor meer dan 500 klanten geselecteerd. Als u behoeften of vragen over kranen hebt, neem dan gerust contact met mij op, ik zal mijn expertise en praktische ervaring gebruiken om u te helpen het probleem op te lossen!